Wednesday, February 20, 2008

Marketing Flashes on "Differentiate or Die"

How do you start to differentiate yourself? Kick your creativity into high gear by using the five approaches outlined in today's More Clients.
* Differentiate Your Market - Can you specialize in a very specific market segment? What industry do you know the best? What networking opportunities does it offer? Can you write and do talks for this industry and stand out as an insider?
* Differentiate Your Problem - Do you solve a sticky problem that everyone else has ignored? Can you hit a nerve with this issue or challenge? Perhaps your competitors are missing this problem altogether. What cries to be solved?
* Differentiate Your Expertise - What do you know more than anyone else? What can you do better, faster, more elegantly? Again, speaking, publishing and writing an eZine or newsletter to highlight your expertise will make you stand out.
* Differentiate Your Results - Can you promise to produce results that others would be reluctant to? What can you guarantee? How can you remove the risk of using your services by taking on the risk yourself?
* Differentiate Your Approach - Do have a model, approach or methodology that makes you more credible, more valuable? Can you back it up with research and results? If so, get the word out at conferences and in industry journals.

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